India, April 24 -- WhatsApp, in a bid to boost privacy for users, is has launched a new feature called Advanced Chat Privacy. This feature works in both group and personal chats, and allows users to have extra peace of mind, considering how it prevents content from being taken outside of WhatsApp. WhatsApp says the feature can actively block others from exporting chats, and this is where the real benefit lies.

This feature is designed for times when you want more privacy, such as during a sensitive conversation with someone you've just started talking to, or someone who has yet to earn your trust.

"When the setting is on, you can block others from exporting chats, auto-downloading media to their phone, and using messages for AI features...