India, July 11 -- Justin Bieber's seventh studio album, 'Swag', is set to drop on Friday, marking his first release since 2021's Justice. The album, reportedly featuring collaborations with Gunna, Sexyy Red, and Cash Cobain, has generated buzz through billboards in Reykjavik, Los Angeles, and Times Square, according to the Hollywood Reporter.

Several fans and accounts on X, including @rapalert6, @GucciStarboi, and @justinchartdata, indicate that Swag will be released at midnight on Friday across major streaming platforms like Spotify, Apple Music, and iTunes.

While no specific time zone is confirmed, midnight releases typically align with Eastern Time (ET) for US based artists, translating to 10:00 PM PT on July 10.

Bieber fueled antic...