India, Nov. 27 -- The annual 99th Macy's Thanksgiving Day Parade will march through New York City on Thursday, November 27, 2025, starting at 8:30 a.m. Eastern Time (ET). The live broadcast on NBC and streaming on Peacock is scheduled from 8:30 a.m. to 12:00 p.m. ET.

For people gearing to watch it live, the parade begins on the Upper West Side at West 77th Street & Central Park West, and makes its way south, eventually ending at Macy's flagship store at Herald Square (34th Street).

For those tuning in from home, the network will also air an encore telecast at 2:00 p.m. ET/PT. So you don't have to worry if you miss the live start.

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