India, Dec. 16 -- A couple of weeks ago, the Oxford English Dictionary declared rage bait as the word of the year. It defined rage bait as "online content deliberately designed to elicit anger or outrage by being frustrating, provocative, or offensive, typically posted in order to increase traffic to or engagement with a particular web page or social media content".

In a year where grief, disconnection, unpredictability and shock has been a sentiment reflected across therapy sessions, the fact that rage bait gets to be one of the most used words in our vocabulary is telling of something deeper. It's a reminder that users are aware of the manipulation, and yet fall into the trap of getting triggered and then reacting impulsively and angri...