India, Feb. 16 -- When Chris Martin visited Mumbai, he didn't just show up, strum his guitar and leave. The Coldplay frontman gave a masterclass in how to be remembered.
He visited the city's iconic Babulnath temple. Took a boat from Gateway of India to the DY Patil Stadium in Navi Mumbai. During the concert, he talked about posters, street art and slogans that he had seen around the city.
He said things that were designed to resonate, and was seen out and about, engaging with the place. Meanwhile, Ed Sheeran came, performed, remained largely invisible outside his gig venues (except for a low-key attempt at busking in Bengaluru).
Where Sheeran's visit didn't leave a distinct impression, Martin and his team choreographed each of several o...