India, Aug. 2 -- It's a weekday morning, you have just reached work dressed in formals and are waiting for the lift on the ground floor with a bunch of others. Nobody talks, minds weighed down by the coming work day. As per Google Maps, you have reached; but the map doesn't factor in this painful vertical journey to the work desk.

Suddenly, a hotshot executive walks straight to the already glowing lift button and presses it 2-3 times again, and stands back - people waiting don't know the button needs to be pressed to summon the lift is, perhaps, the assumption? Or is it that, by pressing it, they have magically ensured that their floor is prioritised over the others? Everybody loves to press a button, and hence how we use lifts is a good...