India, May 5 -- Positioning itself as a leading platform for international business in the creative industries, the WAVES Bazaar - the business conclave of the World Audio-Visual Entertainment Summit (WAVES) - concluded at Jio World Convention Centre, Bandra Kurla Complex (BKC), on Sunday. The four-day event witnessed commercial transactions worth more than Rs.1,328 crore across sectors including film, music, radio, VFX, animation, gaming, and web series.

Of this total, an estimated Rs.971 crore was generated through over 3,000 business-to-business (B2B) meetings, according to a senior official from the Ministry of Information and Broadcasting (I&B). "The Buyer-Seller Market proved to be a game-changer," the official added, highlighting ...