India, June 11 -- Walmart is facing a fresh wave of backlash, not for its pricing, but for its proximity to a message that's being seen as a critique of President Donald Trump and his Make America Great Again (MAGA) rhetoric. The person at the center of the row is Christy Walton, a billionaire philanthropist and member of the family that owns America's largest retail empire.

Walton's ad in The New York Times called for democratic engagement, as per Newsweek. But for some, it read like a direct shot across political lines.

The message encouraged Americans to show up, speak up, and be civil in political conversations. It was released under the banner of 'No Kings Day,' a symbolic gesture for civic participation and democratic values. Ther...