India, June 10 -- Goa, June 1 -Jackfruit ,previously considered seasonal, is being re-evaluated as a versatile, sustainable foodlargely due to Wakao Foods, a jackfruit-focused brand founded bySairaj Dhond. Following an appearance on Shark Tank India and global exporting, Wakao is now focusing on domestic growth through its newpartner program.
Wakao started during the early COVID-19 lockdown, when Dhond discovered a pitch about jackfruit's potential as the "next global superfood." A video by journalist Palki Sharma reportedly sparked the idea. "It was growing in our backyard and being overlooked. That was the moment I thought-this is not jackfruit, it's a jackpot," Sairaj shared on the podcast.
Wakao's approach involves transforming raw ...
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