India, Feb. 20 -- The India's Got Latent row, triggered by podcaster Ranveer Allahbadia's crass jokes on the show, caused a massive outrage and appears to be having its repercussions on India's influencer economy, which hugely relies on brand partnerships.

Travel and lifestyle vlogger Shenaz Treasurywala has revealed that she lost a brand deal following the India's Got Latent controversy.

"I was going to join hands with a platform - a marathon platform. They were offering equity. Following the Allahbadia controversy, they (the brand) called me and dropped me from the project which is very upsetting. They said they can't afford to have celebrities or influencers because look what happened with Allahbadia," she told Moneycontrol.

"If you...