India, Nov. 12 -- India's smartphone market recorded its strongest growth in five years during the third quarter of 2025 (3Q25), according to the International Data Corporation (IDC). Shipments increased by 4.3 per cent year-on-year to almost 48 million units, due to strong demand for premium smartphones and successful festive sales. However, weaker sales of budget models and higher average prices slowed overall momentum.

Samsung, which held the second position in India's smartphone rankings last year, has now slipped to third place. IDC data shows Vivo leading with an 18.3 percent market share, followed by Oppo at 13.9 percent. Samsung came third with 12.6 per cent, which is a slight improvement on 12.3 per cent in Q3 2024, but it is lo...