India, Sept. 12 -- Vivek Oberoi has been associated with the Mega Blood Donation Drive for 11 years now, and the actor insists that donating blood has become a part of his lifestyle now. "I enjoy it. I feel that it's healthy, it helps save lives and it sets a tone. My parents set the standard for morality, social responsibility, civic duties, and I want to do the same for my children and generations to come," he says, as he arrived in Mumbai recently for this year's drive.

The foundation is associated with several government ministries this year and are holding the biggest blood donation drive which will see 75000 first time donors on Prime Minister Narendra Modi's birthday on September 17. "We are doing an iconic task in humanitarianism...