India, Feb. 5 -- Actor and entrepreneur Vivek Oberoi on Thursday moved the Delhi High Court seeking protection against the misuse of his name, image and other attributes of his persona, especially in the case of morphed or AI-generated content. Justice Tushar Rao Gedela said the court will pass the order.

In his lawsuit, the actor claimed that several entities were exploiting his personality rights without authorisation, causing 'incalculable loss' to his goodwill and reputation. The lawsuit claimed that the accused entities were impersonating him on social media by creating fake accounts in his name and using morphed images and AI-created visuals. Vivek alleged that the said content had "distasteful imagery".

The lawsuit stated, "These...