India, Aug. 22 -- Carving your own niche on social media today is harder than ever. Be it getting enough reach on Instagram Reels or YouTube Shorts, cracking the numbers game is a moving goalpost and understanding algorithms is no mean feat. But content creator Zara Dar has coined a new phrase that may be seen as a viral hack.

In what she has called the "Tank-Top Effect", she filmed the same video, with identical content but one crucial change. In one version, she wore a modest hoodie, while in the other, Zara adorned a tank top with shorts. Uploading both versions to different social media platforms - Instagram, X (formerly Twitter), and YouTube - Zara checked her insights to compare the numbers.

She then posted the results on LinkedIn...