India, Dec. 3 -- Valentino's new handbag campaign was meant to turn heads. Instead, it shocked its own fans. Well, the Italian luxury house is facing heavy backlash after unveiling a series of AI-generated visuals for its DeVain handbag. Shared on Instagram as part of what the brand called a digital creative project, the videos were quickly met with confusion and criticism from followers who found the imagery strange, eerie and far from the world of high fashion.

The clip shows models and shapes blending into each other while the DeVain bag floats in the centre of the frame. Arms stretch into curved forms, faces blur together, and bodies melt into patterns inspired by the Valentino logo.

Within hours, the comment section filled with wor...