India, Feb. 7 -- Love may be priceless, but roses certainly aren't this Rose Day. The cost of a single rose has surged up to 300% on online platforms, with BlinkIt pricing a fresh rose at Rs.75, Swiggy listing it for Rs.69, and Zepto offering the most budget-friendly option at Rs.39 in Mumbai and Pune. However, Lucknow's local florists are keeping prices competitive to cater to romantics who prefer tradition over convenience.

Kulsum Shami, who runs The Flower Studio by Shamsi Sons in Gomti Nagar, says, "We have roses starting at Rs.50, going up to Rs.150 for premium China roses. We've stocked up on Indian and imported varieties from Delhi and Pune The sale of roses will be high on February 7 and 14 but other imported variety of oriental ...