Srinagar, July 10 -- Jammu & Kashmir chief minister Omar Abdullah on Wednesday urged for the use of Sher-i- Kashmir International Convention Centre (SKICC) for MICE (meetings, incentives, conferences and exhibitions) tourism, expressing concern over under-utilisation of the facility.

Abdullah chaired the board meetings of SKICC and Jammu & Kashmir Tourism Development Corporation (JKTDC) after the boards were reconstituted recently with the CM as chairman.

He called upon the SKICC management to employ strategic marketing tools to acquaint corporates and private organisations about this facility which has the potential to be hub of activities all the year round and earn sufficient revenue to bear it's own expenses.

"It is essential to ta...