Lucknow, Nov. 20 -- The state department of fisheries is set to roll out an initiative that intends to popularise the consumption of freshwater fish and, thereby, increase their sales pan Uttar Pradesh.

Under the initiative, which will begin from Lucknow, people will choose live fish in tanks on board mobile vans and carts. The fish of their choice will be cleaned and cooked fresh on the spot.

According to officials, the initiative will prominently feature popular Indian major carp species such as rohu, katla, bhakur, mrigal, and nayan. The department believes that the transparency and freshness ensured by live selection will encourage more individuals to include freshwater fish in their diet since they are a rich source of protein.

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