LUCKNOW, Nov. 10 -- With a focus on expanding the wellness economy, the Uttar Pradesh government is integrating AYUSH-based healing practices into its tourism framework. The initiative, launched under the Tourism Policy 2022, seeks to attract private investment in wellness centres and resorts, transforming the state into a hub for holistic and spiritual tourism.

According to a tourism department official, the initiative aligns with a growing global demand for experiences that combine physical, mental, and spiritual wellbeing. "From yoga and Ayurveda to naturopathy and meditation, the world is looking to India for authentic wellness practices. Uttar Pradesh, with its cultural depth and sacred geography, is ideally placed to offer that exp...