India, May 1 -- The Indian direct selling industry holds immense untapped potential, presenting a significant opportunity for companies to drive growth and innovation. With its unique business model that emphasises entrepreneurship and personal connections, the industry is well-positioned to expand in a rapidly evolving market. The most recent reports revealed that India's direct selling industry grew over 12% year-on-year in the last financial year, clocking in an overall industry turnover of Rs.21,282 crores.

Direct selling thrives on personal interactions, making communication, negotiation, and leadership skills critical for success. One of the key areas where companies can make a difference is through training and skill development....