India, Sept. 28 -- In the wake of India's effort to push indigenous 'swadeshi' platforms and products, Union education minister Dharmendra Pradhan recently endorsed the 'Made in India' Arattai app as an alternative to other similar apps, such as WhatsApp.

Arattai, built by Chennai-based technology firm Zoho Corporation, is making waves with its "free, easy-to-use, secure, and safe" user interface.

"Arattai instant messaging app developed by @Zoho is free, easy-to-use, secure, safe and 'Made in India'. Guided by Honourable PM Shri @narendramodi ji's call to adopt Swadeshi, I appeal to everyone to switch to India-made apps to stay connected with friends and family," Pradhan wrote on X.

Arattai, which means "casual chat" in Tamil, is a me...