LUCKNOW, Sept. 13 -- Union minister of state for cooperation Murlidhar Mohol on Friday launched the 'M-PACS Membership Maha Abhiyan 2025' in Lucknow to empower rural development and farmers' welfare by strengthening the cooperative movement. The event was organised at the Indira Gandhi Pratishthan.

A digital portal and a toll-free number (1800212884444) have been launched to facilitate M-PACS membership. The members will receive a unique ID while non-members will be encouraged to join and benefit from the initiative.

Addressing the gathering, the minister emphasised the significance of cooperation in building a better world and highlighted the role of cooperative institutions in rural development. He said that the ministry of cooperatio...