India, Nov. 8 -- Several firefighters responded to what was reported as a three-alarm fire in Amherst, Massachusetts, on Friday. Social media users alerted locals, posting photos of the massive blaze in Hampshire County. The fire was reported at an apartment building under construction on Olympia Drive.

Fire officials said they arrived to find heavy flames engulfing the five-story structure, located at 57 Olympia Drive, with fire impinging on nearby power lines and poles. The blaze quickly escalated to a third alarm, triggering calls for additional crews and equipment from multiple departments across western Massachusetts.

Witnesses shared dramatic images and videos on social media showing flames shooting through the roof. One post desc...