LUCKNOW, April 19 -- Uttar Pradesh has launched a statewide heatwave awareness campaign under chief minister Yogi Adityanath, aimed at educating citizens about heatwave safety. The campaign, supported by UNICEF and the Uttar Pradesh state disaster management authority (UPSDMA), will use animated cartoons, posters, pamphlets, and digital content to spread crucial safety information.

A key feature of the campaign is a specially produced Hindi cartoon film titled "Loo Se Bachein Aur Bachayein", which explains heatwave safety tips in an easy-to-understand format for children and the elderly. The outreach extends beyond heatwaves to include preparedness for fire outbreaks and lightning strikes.

The campaign is being rolled out across all gra...