India, June 24 -- A travel vlogger is under fire online after he shared a video accusing a street vendor in India of "scamming" him, prompting backlash for what many saw as unfair treatment of a small seller trying to make a living.

In the now-viral Instagram video, which gained over two million views, content creator @nativety is seen strolling through a Kolkata market. After stopping to buy some fried snacks, he approaches a tote bag seller and asks for the price.

When the vendor quotes Rs.550, the vlogger refuses and walks away. The seller quickly drops the price to Rs.400, but the vlogger asks for a more "honest price" and walks off again. The vendor continues to reduce the price, eventually agreeing to Rs.50.

Throughout the video,...