India, April 13 -- What happens when fun and games aren't enough?
Tennis and even football are proving too long-drawn-out for a generation raised on 30-second Reels, and so a strange crossover is playing out in the world of sport.
Animated figures ranging from Daisy Duck and Bart Simpson to SpongeBob SquarePants and his friend Patrick Star are taking the place of players during live matches. Meanwhile, at the Australian Open, bobbleheads stepped in for the likes of American tennis star Madison Keys and Russia's Daniil Medvedev.
On the sidelines of some of these games, Toy Story characters cheer, and Marge Simpson chats about gingerbread cookies.
Sporting institutions around the world - from America's NFL (National Football League) and N...