India, Jan. 5 -- justify;">Indian consumers rarely think in binaries. They comfortably combine tradition and modernity, premium and value, and classic and contemporary, often within the same purchase journey. Jewellery is no different: shoppers move across from precious jewellery like gold, natural diamonds, polki and platinum, while on the other hand also embracing silver, CZ and fashion-led pieces.

Lab-grown diamonds represent another option in the fashion jewellery space, shaped by innovation and trend-led styling.

Titan is expanding its House of Titan portfolio, home to brands such as Skinn, Irth, Taneira, Fastrack, Raga by Titan, and Titan Eye Plus, by introducing beYon, a new, accessible, and fashion-forward proposition using lab-...