India, Nov. 6 -- Tinder is turning to artificial intelligence in an effort to change how users interact on its platform. The dating app has faced nine consecutive quarters of declining paying subscribers, and its parent company, Match Group, hopes new AI tools can reverse the trend.

On its latest earnings call, Match Group announced it is testing a feature called Chemistry, designed to learn more about users through interactive questions. With users' permission, Chemistry can also access photos stored on their phones' Camera Rolls to better understand interests and personalities. The feature is currently being piloted in New Zealand and Australia, and CEO Spencer Rascoff indicated it will become a core part of Tinder's product experience...