India, Aug. 13 -- TikTok seems to have updated its guidelines to allow only five hashtags per post. While the platform may have made the decision to improve user experience, it has left content creators frustrated. TikTokers believe this is negatively affecting their views and engagement.

When one uses a hashtag, their post becomes discoverable to people searching for that particular topic, even if they do not follow the user. According to the American Marketing Association, "Hashtags can significantly boost your post's visibility by making it discoverable to a wider audience beyond your followers. This can lead to higher engagement rates as more people interested in topics connected to your product can find your content."

It adds, "Has...