India, Nov. 11 -- Black Friday shopping season could soon feel less like a crunch for discounts and more like a planned routine. Amazon has introduced an AI feature, Rufus, that can not only track price drops but also automatically buy products when they reach a shopper's preferred price point. The move is part of Amazon's effort to expand its Black Friday Week, which runs from November 20 to December 1.

Amazon announced the update in a news release on Sunday, stating that Rufus will play a central role in simplifying the shopping experience this holiday season. Integrated directly into Amazon's shopping system, Rufus can monitor item prices, personalise product recommendations, and make purchases on behalf of users once a price matches ...