India, Oct. 16 -- Actors Ranveer Singh, Sreeleela, and Bobby Deol will star in one of the most expensive ad campaigns ever made in India. The three stars will come together for an ad for Ching's Desi Chinese. This advertisement will be directed by Atlee, who helmed Shah Rukh Khan-starrer Jawan.

According to an independent industry source, "The ad campaign for Ching's Desi Chinese, featuring Ranveer Singh, Bobby Deol and Sreeleela directed by Atlee, is being made on a massive budget of around Rs.150 crore. This alone makes it one of the biggest ad campaigns ever executed, featuring celebrated stars and a huge budget." The ad is yet to be released.

The budget of around Rs.150 crore makes the ad even more expensive than several recent full...