India, July 1 -- In the heart of Tamil Nadu's textile belt, where tradition flows as richly as the cotton spun through its looms, a quiet style movement began. It wasn't loud, but it was confident. And it came in white.

Since 2003, a timeless classic has been redefining how Indian men dress. Emerging from Erode, a region steeped in textile heritage, thewhite shirt evolved from a symbol of formality into an emblem of contemporary elegance. At the centre of this shift? The quintessential white shirt.

In South India, white is more than a shade. It speaks of purity, purpose, and quiet prestige. From political leaders to everyday professionals, thewhite shirt for men is worn not just to be noticed, but to be remembered. The style remains tru...