India, Oct. 24 -- "Kuchh khaas hai. Zindagi mein", goes the catchline of Cadbury Dairy Milk's iconic ad where a girl runs onto a cricket field after her partner's winning shot. That perhaps best describes Piyush Pandey, for his ads were something special - a celebration of life.

Piyush Pandey, often called the 'Father of Indian Advertising', has died at the age of 70, leaving behind a legacy of ads that spoke the language of the people and not the agency he worked at. Piyush Pandey's ads, which sold emotions and identity, are now a benchmark for Indian advertising.

From"Har Ghar Kuchh Kehta Hai" to "You and I, in this Beautiful World" and "Abki Baar, Modi Sarkaar", here's a look at his iconic ad campaigns through the years.

Pandey made...