India, April 23 -- Consumers in the United States are increasingly turning to comfort foods, including frozen pizza, which is a trend some experts believe is a potential indicator of shifting consumer behaviour amid growing economic uncertainty. Frozen pizza sales experienced a significant surge in recent weeks, with consumers reaching for especially the premium option amid economic unease, Business Insider reported. The same pattern was noted during previous economic downturns.

Craig Zawada, the Chief Visionary Officer at Pros Holdings, a price optimization firm, noted that even though consumers choosing high-priced frozen pizzas during a downturn may seem paradoxical, it is actually a trade-off as they end up substituting dining out wi...