India, Oct. 11 -- Psychologists have long known that the human mind bends easily to two forces. The 'Mere Exposure Effect' shows that repeated exposure to the same idea makes us more likely to like and accept it. The 'Confirmation Bias' reveals our instinct to seek out and trust information that already matches our beliefs. On their own, these quirks of mind explain why rumours stick and opinions harden.

But inside the architecture of social media, powered by AI-driven algorithms, they become supercharged. Platforms don't just mirror our psychology - they weaponise it. Every pause, every like, every share is not only training the algorithm; it is training us in return, narrowing what we see, intensifying what we feel, and convincing us t...