India, Feb. 21 -- Soon enough, it appears the comfort neighbouring destination of Thailand - under 3 hours away from the Capital by flight - will be as marked up as any other run-of-the-mill overseas getaway.

Price gouging and skyrocketing hotel rates are of course, obvious reasons why tourists may be reconsidering spending the Thai baht. But the shift seems intentional. As per a The Nation report, Thailand has been carefully recalibrating its pitch to the travelling demographic. LISA being announced as the 'Amazing Thailand Ambassador' is arguably the best specimen of this, followed by the tourist-led economy's doubling down on wellness circuits and mega-scale events.

Airport visits are now coming with a premium. As per a Bangkok Post ...