India, Jan. 7 -- What really is an organic issue in a country of 1.5 billion people is not easy to decipher. These days, it is often what the social media shows us trending is what passes for organic. The debate between an e-commerce company owner and his fellow travellers and the partisans who are rooting for the gig workers did dominate the SEO cycle for a couple of days around the new year. The context was a strategic strike called by e-commerce delivery workers, or at least a section of them, on December 31st.

The social media debate, after some pretence of arguing facts, boiled down to the company owner resting his case on an argument that would win him support from one of the most famous Marxist economists the world has ever had. "...