India, Jan. 30 -- Airtel grandly calls it a "global first", as India's second-largest telecom operator announced this morning that 360 million of its customers-the scope includes prepaid mobile, postpaid mobile, broadband, DTH-will be able to sign up for free access to Adobe Express Premium for a year. This is being valued at somewhere around Rs.4,000 per year worth of subscription, a deal that undoubtedly sounds generous. A democratisation of otherwise expensive creative tools for the masses, from students crafting their first resume to small business owners designing festival posters. Not the first of its kind either, and this is something Airtel as well as Reliance Jio have been doing for a while now.

Airtel offers bundles of Apple TV...