Gurugram, Oct. 18 -- In Gurugram, the joy of festive gifting this Diwali has turned into a logistical test of patience for many. With the festival rush choking major intersections such as Subhash Chowk and Iffco Chowk, companies and traders supplying corporate gifts are turning to technology to beat the traffic. Route optimisation tools, predictive traffic mapping, and courier load balancing are now as essential to festive logistics as wrapping paper and ribbons, corporate gifters said Friday.

Traders who handle bulk orders from private firms for their employees said delivery partners often lose hours in snarls at key junctions, delaying shipments and inflating costs. To navigate the festive congestion, many have begun using route-planni...