India, April 12 -- Jannat Zubair is 23 years old. The former child star has largely worked in fiction TV or films in the last 7 years, working mainly in music videos and on reality TV. Yet, she is a social media superstar, with more than 50 million followers, more than any of the three Khans and several A-list female stars, too. The emergence of such social media Gen Z stars has led many to wonder if they will soon replace film superstars at the top of India's pop culture pyramid.

Vijay Subramanian disagrees. The founder of Collective Artists Network, which manages many of the country's top creators. says this social media wave cannot sweep away superstardom. In a chat with Hindustan Times, Vijay talks about old media vs new, the need fo...