India, July 22 -- The summer of blockbusters in Hollywood is underway. Even as F1, Jurassic World: Rebirth, and Superman have all had strong runs at the box office, there is concern about Hollywood's depleting impact outside of North America. Most big-budget Hollywood films, today, are doing better in the domestic market than worldwide, which wasn't the case a few years ago. Superman director and DC Studios co-chair James Gunn puts it down to 'a certain amount of anti-American sentiment around the world'.

By the end of its second weekend, Superman has earned $236 million in the domestic market (US and Canada), as compared to $173 million overseas. This 60-40 split is unusual for a movie of its size. Traditionally, big IP films have done ...