India, July 14 -- Prashant Pitti, co-founder of EaseMyTrip, has pledged Rs.1 crore to identify and fix Bengaluru's worst traffic choke points using artificial intelligence and Google Maps data.

In a post shared on X (formerly Twitter), Pitti expressed frustration after spending over two hours covering just 11 km on Outer Ring Road (ORR) late Saturday night. He said he was stuck for 100 minutes at a single intersection with no signal or traffic police in sight.

"I don't want one more Bengaluru traffic meme or rant. I want to fix it," Pitti wrote. Referring to Google Maps' recently launched "Road Management Insight" tool, which offers city-level traffic data in BigQuery format, he proposed a tech-led solution using satellite imagery and A...