India, Feb. 20 -- Filmmaker Robbie Grewal has worked on different formats of storytelling, right from ad films and OTT to the big screen and believes storytelling remains consistent across different formats, but the way it's executed varies. He feels that purely by virtue of being in a story for two hours or more, the longer format will have greater impact on the audience. "You are taking the audience into the story a lot deeper in a longer format, whereas an ad is like a quicker, shorter burst. So, I would think the longer format engages you more," he said.

On the connection between home and creativityGrewal is a resident of Mumbai's 25 South, which offers luxury homes in a tranquil setting. A well-designed home that reflects your perso...