India, June 10 -- Ahead of the local body polls in the latter half of the year, the state government has decided to engage social media influencers to spread the word about its many outreach programmes, as it feels, influencers manage to shape public discourse through their content. The decision was scripted in the digital media advertising guidelines issued by the government last week.

To take the initiative forward, it has put social media influencers in four categories: mega influencers who have over 10 lakh followers, macro influencers with up to 10 lakh followers, micro influencers with up to one lakh followers and nano influencers whose numbers swing between 100 to 10,000. Each category of influencers will be engaged in specific ca...