India, Feb. 22 -- Why a bicycle? Why would anyone put their energies and money into reinventing the wheel? Why would one set up a company to manufacture bicycles when the giants are doing so?

For Rahul Gurung, Ravi Kumar and Sahil Uttekar, the co-founders of VIR Mobility, this humble vehicle that is part of any Indian's life holds many more possibilities than is visible or known to most. Says Rahul, "In India, the sale of bicycles is Rs.1.14 crore every year. Though in urban areas scooters, motorbikes and cars are the most used mode of transport and cycles are generally part of an exercise programme, in Tier 2 and 3 cities and in rural areas bicycles are the only mode of transport available."

Checking usage

Considering that the sale of...