India, Nov. 15 -- In 2024, Sourjyendu Medda, 46, set up a company to make youth sports more structured and scalable. Today, over 1,300 kids use his platform, Sports For Life (SFL), and its services to improve their game. He holds a computer science engineering degree from NIT Jamshedpur and a gold medal-winning MBA from IIM Mumbai and has spent over 15 years in fast-moving consumer goods (FMCG) organisations before founding DealShare, an e-commerce company that operates as an online grocery and daily essentials retailer.

Medda's experience with sports for his child got him interested to launch the sports platform.

While sports have come into sharp focus with parents nurturing dreams of their children becoming a successful sportsperson, ...