India, July 24 -- Sony has introduced its largest television to date in India with the launch of the BRAVIA 5 98-inch Mini-LED TV. This new model, named K-98XR55A, marks Sony's entry into the super large TV segment, which aims to target customers who want to enjoy a cinema-like viewing experience at home. The television comes with a 4K UHD Mini LED display with a resolution of 3840x2160 pixels.

The Sony BRAVIA 5 98-inch TV is powered by Sony's Cognitive Processor XR, which uses artificial intelligence (AI) combined with cognitive intelligence to analyse content in a way that aligns with human perception. This processor enhances picture quality by optimising colour, contrast, and clarity based on how viewers naturally see images. Along wi...