India, June 13 -- Small is huge right now. Instagram Reels are zooming in on thalis no bigger than your little finger, laden with tiny rotis, veggie bowls, a cute papad and a mound of rice. Someone's handpainting model-train compartments the size of an eraser. Matchbox-sized wardrobes open up to contain five of Carrie Bradshaw's iconic looks, down to the Choos.

Like. Like. Like. What began as a niche COVID-time hobby for craft-loving folks is now a thriving little business too. Miniature collectibles, especially food, are showing up as fridge magnets, wedding favours, pooja offerings and personalised presents for the besties. At 18th birthday parties, mini versions of the cake are turning into "keep-cake" keychains. Artists work within a...