India, May 9 -- Blend, blend, blend. The beauty industry's favourite mantra is all about mixing things up and blurring the edges. But for years, some ideas have stayed steadfastly separate. Red lips signified the femme fatale; pink was for the demure. Beige was some kind of universal neutral. Men and women needed different beauty products. Non-binary folks? Who knew what they wanted?

Turn the vanity lights on and take a close look-a lot is changing. New tech is filling in the gaps for foundation shades. Make-up is now less about what you look like than how you feel. And colour cosmetics are opening up to the LGBTQ+ rainbow. Here are just four updates.

Tech is matching up

At the CES 2020 tech show in Las Vegas, L'Oreal showcased Perso, ...