bengaluru/mumbai, July 18 -- Consumers in India's smaller towns are increasingly buying jewellery from organized retailers, drawn by brand trust, better designs, and transparent pricing. This has brightened prospects for PN Gadgil Jewellers Ltd and Senco Gold Ltd, which are targeting 20% revenue growth to $1 billion. The shift in shopping preferences has also prompted many unorganized jewellers to become franchisees of organised chains that offer a readymade platform for growth. "Franchisees see value in aligning with an established brand as it offers instant credibility and access to a scalable business model," said Bhavya Gandhi, an equity research analyst at Dalal and Broacha. "With rising per capita incomes in tier-II and tier-III citie...